Launched in 2020 by Grace Farms, Design for Freedom is a movement that champions the need to design and build more humanely. Hayes Davison has partnered with Grace Farms to help communicate its mission to as wide an audience as possible, and to encourage global participation in its initiatives.

The Collection. Pushing at the boundaries of creativity.
- Competition
- Fundraising
- Design Development
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- Marketing

A dialogue between nature and architecture.
- Competition
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- Design Development
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Innovative marketing assets drive sales success in Midtown NYC.
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- Design Development
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A book with a difference.
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- Design Development
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A seamless combination of visualisations and live location filming.
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Vibrant new waterfront living in Brooklyn.
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A community-led, multi-generational, live-work scheme in Frome, Somerset.
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Collectively designing a more humane future.
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An early-stage illustrative concept to support a revitalised Seattle.
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A long-term creative partnership with a leading luxury brand.
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A retail and office development on London’s premiere shopping street.
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The importance of detail in luxury marketing.
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From planning to marketing, images for an idyllic island getaway.
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Exploring sustainable urbanism to connect people to nature.
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The Living Line - Hayes Davidson Rebrand
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A sustainable national pavilion for the world’s biggest trade fair.
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An engaging image for this national cultural icon.
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A project to create green spaces, connect people and build community.
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A storybook aesthetic to engage children in their school design.
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A planning tool to reduce risk and save time and money.
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A new approach to secure planning on a tight urban site.
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The Intuit Dome – a new home for an iconic LA team.
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A creative partnership unlocks innovation for the cultural sector.
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Bespoke lighting to stand out from the competition.
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Communicating complexity and ambition at planning stage.
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Illustrating a new cultural asset in a world heritage setting.
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Visualising a benchmark in nature-led, community-focused placemaking.
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Planning images for a sensitive project in a heritage setting.
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Collectively designing a more humane future.

With Every Fiber Exhibition
New Canaan, Connecticut
Design for Freedom by Grace Farms
Pentagram
Studio Cooke John
Organising events, producing toolkits and collaborating with Universities, Design for Freedom works with over 100 industry leaders and experts in the built environment, who help raise awareness around industry inequality and promote fair labour and ethical material supply chains. This year their annual summit brought together over 550 built environment leaders, academics and students to share ideas and work towards a common goal, with a new exhibition, ‘With Every Fiber’, which opened in Connecticut in May 2024 that showcases emerging initiatives and pilot projects.
To ensure that this research can be accessed by as many as possible, Hayes Davidson created a virtual sister exhibition hosted online to facilitate international collaboration and debate.
Interactive elements create a dynamic experience for virtual visitors to be able to explore a range of innovative materials and products, including a car park made of coconut waste and packaging formed from mushrooms.
A screen recording of the virtual exhibition.

