A sustainable national pavilion for the world’s biggest trade fair.

New Orleans architecture studio Trahan Architects has designed the USA Pavilion for the World Expo 2025 which will take place in Osaka, Japan. The pavilion will serve as a cultural outpost for the United States during the six-month duration of the event. Hayes Davidson was invited to create the visual assets for the public launch of the design at the American Embassy in Tokyo.

Commissioned by the US Department of State to celebrate the best of contemporary American architecture, innovation, culture, and industry, the pavilion will create a vibrant and immersive visitor experience. Large LED screens set around a central plaza feature images of American landscapes which will also be reflected onto a large translucent cube suspended above the pavilion entrance. Materials for the pavilion, including steel, tensile fabric, and HVAC plumbing, will be sourced from disassembled buildings from the Tokyo Olympics.

We created marketing images and a ‘reveal’ animation for the launch which capture some of the details that make this project so special – the gently curving plaza, the apparent weightlessness of the suspended cube, the material palette and the contemplative ambience of the pavilion.