Marketing a prestigious address in a pandemic.

We produced a full set of over 30 exterior and interior marketing images for Naftali Group to support the marketing of the building and for use in print and digital collateral. Launched during the pandemic, the images had to work exceptionally hard in an unusually competitive market, to convey the distinctiveness of the apartments to a high net-worth audience.

We collaborated with the U.S.-based client team, holding interactive workshops to develop the most suitable compositions, lighting and angles. Based on our experience working in this market, we proposed a series of unique and compelling images, advocating for key views which proved to be the most successful in marketing the project. Naftali Group, a key player in New York’s residential real estate sector for over 30 years, had a clear vision for the brief and a keen eye for detail, particularly for the quality of materials and lighting, so we created images at the highest level of photorealism, and with a quality which translated seamlessly to the luxury residential market.

Our work in use on the project website and marketing book.