Located in the heart of the City of London, One Leadenhall is a distinctive new 35-storey office building for developer Brookfield Properties, designed by Make Architects. Providing over 40,000sq metres of contemporary office space, alongside a public terrace and ground floor retail, the development sits next to the Grade II listed Leadenhall Market.
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Compelling positioning for a new addition to the City Cluster.
One Leadenhall
London, UK
Make Architects
Brookfield Properties
Hayes Davidson created a full set of interior, exterior and moving images to support the launch and targeted marketing of the building, during the challenging and highly competitive pandemic market. Location was key to successfully positioning One Leadenhall within the commercial sector, integrating seamlessly within the existing cityscape but retaining a point of difference, which includes offers of panoramic views on every floor connecting tenants to the urban landscape around them.
Working with the best possible photography, we developed an approach to image composition which would convey both views of and from the building. Our images locate the building in the city, showing its distinctive profile and the 3 elegant blades at its top which stagger in response to the North City Cluster.
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We collaborated with the client’s brand agency Noe & Associates to create a ‘day-in-the-life’ film and convey the experience of working in the building, from the arrival sequence with its grand lobby to the individual workspaces and external terraces. We also worked with Union Design, providing content for use in Brookfield’s integrated property marketing apps.
Project Collaborators:
Photography: Nick Rochowski, Rachel Ferriman
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